If there was £100 hidden in your practice that you could keep if you found it,

would you look for it?

And then, once you'd found the hiding place, if you could go back and pick up another £100 every day and be £26,000 better off by the end of the year, would you do that too?

If you just said "Yes", 

you're going to like this.

"It's exactly what we all need right now."

- Annica Clark, Clark Family Eyecare.

Practice owners are facing new and very real challenges.

• Practices all over the country are reporting that the cost-of-living crisis is causing patients to hesitate before attending, and when they attend they are more reluctant to purchase, and when they purchase they spend less.
• They are also reporting that recall isn’t nearly as effective as it used to be. 
• Rising frame and lens prices are forcing practice owners to either push prices up at a time when their patients are becoming very sensitive to how much things cost or take the price hikes on the chin and reduce their gross profits.
• And to cap that, their teams are looking for a pay rise because their wages aren’t keeping up with the cost-of-living increases.

"You got us through the crisis caused by the pandemic, and I know you'll get us through this one.

We couldn't do it without you."

- Helen Howarth, David Howarth Optometists.

We will show you how to unearth your hidden profits

by properly applying sound business principals,

by making decisions based on good data, and

by making sure that you get the job done.

We’ve been unearthing hidden profits for our clients for over 12 years now and we think we know all the best hiding places. For the Profit Project we’ve created a diagnostic system to show you where your hidden profits might be and an extensive support system to give you tools, training, and support while you go to work on your bottom line.

It's a Three Step Success Cycle.

First, we will help you to create a detailed picture of where your profit is coming from so we can identify where your additional profits may be hidden. You will be provided with two essential scorecards that record how well your business is performing and show you where your opportunities lie.

Then, we’ll help you to decide which projects to work on next. We’re big fans of going for the quickest, easiest and, most of all, the biggest wins first.

And then we will help you create a plan for your projects and set you up with tools and resources to help you to get the job done.

Now you will go to work. Just two or three hours a week may be all you need and you won’t be on your own.

You’ll have access to our comprehensive toolbox, the PB Studio and a Profit Project Mastermind session every Wednesday afternoon.

Projects to fine-tune your practice and get you more...

With these projects you’ll give your ideal new patients plenty of reasons to choose your practice instead of your competitor’s.

We’ll help you create and deliver a strategic marketing calendar that presents a cycle of core messages and a tactical calendar that enables you to respond in a rapidly changing market.

You will have full access to the PB Studio and our lowest prices for our fabulous and very affordable Prêt Campaigns.

With these projects you’ll build stronger relationships with, and encourage more repeat sales from, your database by sending them regular updates that they are happy to receive.

We have proved that properly engaging with your database on a regular basis pays dividends in extra sales, fewer patient defections and more profit.

With these projects you’ll use recall to make sure that any remaining gaps in your appointment books are filled.

Post-pandemic recall can’t be relied upon to fill appointment books in the way that it was previously, now it’s about cost-effectively reminding people when they are due and reconnecting with those who don’t respond as part of your bigger plan.

With these projects you’ll sell more of your products and services and increase your customer satisfaction scores.

You’ll create a system for consistently delivering an experience for your customers that ensures that they leave with great stories to tell their friends.

Our I Can Help You With That Online sales training platform will show your entire team how to increase sales without being pushy. You will have on-demand 24/7 access so you can train them individually or in groups, and as often as you wish. We often see sales increases by over 20% when this system is applied.

With these projects you’ll keep more of the money that you make by refining your pricing policy, making your optometry profitable and optimising your frame stocks.

Setting and regularly reviewing your price lists with the Price Planner Project will help you to achieve a planned gross profit margin.

The Profitable Optometry Project will show you how to move towards ensuring that optometry doesn’t have to be subsidised by dispensing sales.

The Frame Stock Profile Project will make sure that you always have best sellers on display without locking funds into stock that is going nowhere. A Practice Building study in 2021 revealed that the average practice was holding unnecessary stock to the value of £21,000. This project will find your overstocks and hence your opportunities sell more and invest less.

With these projects you’ll take control of your profitability by creating a budget, setting targets, making a break-even plan, and creating a business model that shows you how to deliver your desired bottom line.

The Profit Project isn’t about making profit for profit’s sake. 

The Profit Project is about giving practice owners more options.

Options that build secure practices,

Options to build their dream practices,

Options to enjoy better lifestyles and

Options to ultimately sell their practices for a better price.

If you suffer from having too many ideas and not enough implementation, then this is for you!

Setup 1 - Options Planning

Options Planning creates a clear picture of where you want to be and makes the journey much more compelling.

Setup 2 - Scorecards

In the first month, we will work with you to set up tools that will help you review your current profitability.

They will become the foundation of your decisions and plans.

As a Profit Project Member recently said "Managing a practice without scorecards is as professional as managing glaucoma without a tonometer!"

Setup 3 - Find Your Big 3

Then we'll help you to pick your Big 3 projects, the projects that will make the biggest improvement in your profitability in the net 90 days.

Then it's time to get going

We will help you plan each project with detailed steps and timelines and provide you with any tools that we have developed for that particular task.

Weekly Support

These weekly group sessions will keep you on track, and offer advice, encouragement, and practical assistance, tearing down barriers as you go.

90-Day Planning

There will be a 90-day online planning session at the start of every quarter where you will review your progress and plan your next Big 3 projects. 

I Can Help You With That is Included!

Our clients find  that recommending more of their products and services is an easy big win, once we've shown them how to do it properly.

With I Can Help You With That Online you will be able to train your entire team, whenever, wherever and as often as you wish and it's included in the Profit Project at no extra cost.

Your Comprehensive Profit Project Toolbox.

You will be able to view training videos, see the details of your projects, and download the very latest guides, spreadsheets and other tools in the PB toolbox.

Includes Full Access to the PB Studio.

Our clients used to complain that cheap marketing design didn't work and professional, agency level, marketing was too complicated and expensive.

So we created the PB Studio. It's the home of fabulous and affordable, agency quality marketing, and you'll get full access and our lowest prices!

The Profit Project is For You

• If you will carefully step out of your comfort zone,
• If you are willing to try new, low-risk, ideas,
• If you are prepared to invest a few hours every week to work on your projects,
• If you will turn up and contribute to the weekly and quarterly sessions.
• If you can say an emphatic YES to that, we’d love you join us in The Profit Project.

Got Questions?

Click the button to book a 30-minute, no obligation Profit Project Consultation to review your business and start the hunt for your hidden profits.

Your Investment in The Profit Project is quickly covered by a fraction of your increased success.

The Profit Project is a programme exclusively for practice owners who are committed to growing their bottom lines, who are willing to go to work and are determined to make results happen. It’s included in the NEG Business Club Membership and at just £270 a month it easily pays for itself and much more.

Let’s assume that you apply some of The Profit Project activities and generate an extra £100 profit a day, that’s an extra £500 profit a week, that’s an extra £26,000 profit a year, and that’s a fantastic 802% return on your investment in an NEGBC Membership!

We can’t make any promises about how much hidden profit you will find, because every practice is different and the projects rely on you investing your time and effort to do the work, but we do know that you should have a lot to gain and next to nothing to lose.

Firstly, if you aren't already a member please click the button below to join the NEG Business Club for just £270  (plus vat) a month. 

NEGBC Membership is paid monthly and there is no long-term commitment, so you can cancel whenever you wish.

Then click this button to book your first Setup call.

Your Profit Project Starts Here

Unparalleled Experience Supporting Independent Practice Owners.

Over 13 years experience.

Over 9,000 client hours of one to one calls.

Over 7,000 client hours of group calls.

Over 3,000 hours of live workshops.

Over 1,500 marketing campaigns.

Unparalleled Support for Truly Independent Practice Owners.

Train your team to recommend more.

Use I Can Help You With That to increase your sales and customer satisfaction by recommending more of your products and services without ever being pushy.

Now available online and on demand so you can train your whole team as often as required.

THIS AWARD-WINNING TRAINING IS INCLUDED AT NO EXTRA CHARGE!

Fabulous and Affordable Marketing!

Prêt Campaigns give you easy access to some of our most successful marketing messages, in your chosen style and colour scheme and with complete media packs for as little as £99.

Full access to Prêt is included in your membership.

ATTRACT MORE OF YOUR IDEAL PATIENTS ON A VERY COST-EFFECTIVE BUDGET.

Actively Engage Your Database.

VIPx - builds stronger relationships, inspires your patients to enjoy wearing multiple pairs of spectacles and to take the best care of their eyes with bespoke eyecare.

VIPx MEANS MORE PROFIT PER PATIENT.

Make Your Practice Run Like Clockwork.

A Big M Manager -

makes a struggling practice perform, makes a demotivated team raise their game, and takes the pressure off a tired, overloaded boss.

HELP YOUR MANAGER TO HELP YOU.

Create and Roll Out a Strategic Marketing Plan

The Studio Team -

will work with you to create bespoke campaigns that are totally aligned with your Master Plan for your practice and make you stand out from the crowd.

AGENCY QUALITY WITHOUT AGENCY PRICES